Comprehensive 2026 Seller Exit Blueprint

How to Sell Your Ecommerce Business

Our expert guide on maximizing your exit price, navigating the M&A process, and connecting with pre-qualified buyers.

Deciding to sell your ecommerce business is a major life milestone. In the mid-market ($500k - $5M), the difference between a prepared exit and a hasty listing can be hundreds of thousands of dollars. This blueprint outlines the advisory-first approach to a successful sale.

The 6-Step Exit Process

1

Professional SDE Valuation

Understand your true profit by calculating SDE. We help you identify all justifiable add-backs—from owner travel to one-time software setups—to ensure you don't leave money on the table.

2

Clean Your Books & Operations

Acquirers and lenders look for clean financials. Ensure your P&L is accrual-based, and document your Standard Operating Procedures (SOPs) for a smooth handover.

3

Position for "Financeability"

The highest valuations go to businesses that buyers can fund with SBA loans. We pre-screen your business against lender requirements to ensure a "Financing Ready" status.

4

Create Your Confidential Teaser

We package your brand into a high-grade M&A teaser. Your brand identity stays hidden while we showcase your growth, margins, and unit economics to vetted buyers.

5

Navigate Offers & LOIs

Receive and compare offers. We help you evaluate more than just price—we look at deal structure, earn-outs, and the buyer's likelihood to close.

6

Due Diligence & Closing

Manage the audit process with confidence. We provide the checklists and support needed to survive deep due diligence and reach the closing table.

What's Your Number?

Before you list, you need a realistic understanding of market multiples for Shopify and Amazon FBA businesses. Our advisors provide a free, confidential valuation estimate based on real mid-market transactions.

Get My Free Valuation

The "Financeability" Multiplier

One of the biggest mistakes founders make when selling an online business is ignoring the buyer's financing needs. If your business isn't pre-qualified for an SBA loan, you are excluding 80% of potential buyers.

The eCommerce Lending Edge

Our sister company **eCommerce Lending** is the #1 acquisition lender in the space. We help you audit your financials to ensure your business is "Financing Ready," attracting serious acquirers and securing top-of-market multiples.

Learn why lenders trust our deals →

Exit Readiness Checklist

Before you list your business for sale, ensure you have the following ready:

  • 24 Months of Accrual P&Ls
  • Verified COGS & Inventory Audit
  • Documented Standard Ops (SOPs)
  • Clean Add-Back Schedule
  • Verified Traffic & Attribution Data
  • Supplier Agreements & Terms

Ready to reach 850+ vetted buyers?

Start your exit journey with a professional valuation and M&A advisory support from founders who have been in your shoes.